Managing a Listing

Photo Requests Photo Requests need to be submitted via the weekly ATO email, due by Friday at noon. The photography department will reach out to you to coordinate the schedule. Once photos have been taken and are uploaded by the photography department, the TC team will upload them to MLS. You are responsible for reviewing the photos to make sure they highlight the home. Links to photos and 3-D tours are sent from the Marketing team. The TC Team adds them to the MLS Keystone. Agent is responsible for organizing photos–the Best 5-10 photos should be first, followed by a chronological walk through of the home. Also review photo order, and remove any that do not show the home in the best light (scary-looking utility rooms, etc). Community Photos Agents should ask the TC Team to add community photos to their listings before going active or with the active listing approval. We have a library of in-farm community amenities, parks, schools, etc. Be specific of which you want added.These requests can be included on the Active Listing Approval Form, if they haven’t already been submitted. Please do not request that photos are added after the listing is active.

You can request a task by going to the DDA Portal: https://ddaportal.ai.studio/ >>Task Request Form https://docs.google.com/forms/d/e/1FAIpQLScGgYPrivhYElUMgHMVOKEIOXfuS93VItEefNA2o5mry3UWZw/viewform Samples of acceptable task requests: ●​ Put an empty combo box on a property ●​ Deliver more shoe covers ●​ Trouble shoot Sentrilock errors ●​ Signpost request *Do not request under contract lockbox changes, as the TC team will do that. Couriers DO NOT: ●​ Shovel snow ●​ Walk dogs, clean pet cages or litter boxes ●​ Sweep or vacuum indoors ●​ Take out trash cans ●​ Turn lights on or off, adjust HVAC

If your listing’s anticipated active date shifts, you must update on the Coming Soon list: DDA Portal: https://ddaportal.ai.studio/ Select the Coming Soon link. This will open the full Coming Soon list. At the top of the page, there is a link >> Listing Agents - request an update to to Coming Soon list here Fill out the form and submit The TC team will update their system on the back end, which will also update the Coming Soon list that all agents can view.

Coordinate a time with your sellers that you can meet with them and the contractor(s) for estimates. This gives you the opportunity to introduce the sellers and the contractor, but it’s also a good time to get back in front of your clients. Walk through the home with the contractor and make sure they understand the scope of the work you are recommending. It is helpful to have a list of your own notes and specs (paint colors, links to light fixtures, mirrors, etc) that you can email to the contractor. The contractor should email the estimate to you the Agent only. Agent is responsible for reviewing the estimate and ensuring all work is correctly notated. Once confirmed, Agent can send to the client for review and approval. Agent can connect the client and the contractor to arrange payment arrangements and start date.

Consultations Do not bring Laura in until you have a signed listing agreement. Laura is available for staging/decluttering consults to discuss furniture placement, item removal, basic home set-up for photos, and other related items with our clients. She is working on creating a selection guide with links to tons of options for light fixtures, paint colors, etc. so we can pull from this with "Designer Selections." Link to follow Please do not ask her to conduct a renovation consultation - where she is asked to select everything for a renovation project, such as tile, floor stain, removal of walls, etc. Consultations are best scheduled for afternoons, and later in the week is usually best for Laura’s calendar. Get a few days/times that your client is available to meet with you, your Crossover Partner, and Laura. Contact Laura directly to schedule (571) 328-0918 or [email protected] Staging Fees Staging package costs and terms are as follows: $1000 - accessories only $1500 - accessories plus a few furniture items to blend with current furniture. $1500 - staging package - condos under 1250 sq ft. 1 level. $2500 - staging package - condo, TH or SFH less than 2000 sf tax living area $3000 - staging package - tax living area more than 2,000 sq ft. $3500 - staging package - tax living area more than 2,800 sq ft. **It is best practice to get sellers’ acknowledgement and agreement of staging cost in writing, whether by email or including in the listing agreement** Scheduling Staging To request a staging appointment, you need to log the request through DDA Portal: https://ddaportal.ai.studio/ >>STAGING REQUEST FORM https://docs.google.com/forms/d/e/1FAIpQLSfXAjoCPFSSrG22r0u9oUIXeZWnrsoZgdZJ6cT3xOhhyQvhVA/viewform Offer a couple dates that could work for your seller based on their active date and when the home will be ready. As soon as you have an idea of when you want staging, submit the form. This allows Laura and her team to start planning what staging packages are available and scheduling movers. If your timeline shifts, it is very important to let Laura know so she can reschedule. Staging Invoices Once staging is in place, accounting will create a staging invoice that will be shared with the TC Team and agent when staging has been installed. Please forward this email to the sellers. We recommend the sellers pay the staging fee when staging is completed. Avoid pushing to settlement. If staging must be paid at closing, coordinate with the TC Team to ensure it is added to the ALTA.

The TC Team will set up the Keystone in MLS and create the Offer Info/Conveyance document within a few days of receiving the listing paperwork. You will receive an email with the MLS link, any outstanding required information and a copy of the conveyance sheet. The Agent is responsible for going through both and confirming accuracy. The agent is also responsible for writing the public listing remarks. Conveyance List Sellers’ names or Trust name Conveyed items, as-is items, and items that DO NOT convey Utilities Keystone Go through each field and complete as much missing information as possible. Property features Schools HOA and/or COA Fees and amenities Nearby transportation Levels and rooms Lot features Parking

This email chain is sent weekly to all agents. Agents must respond to this email by FRIDAY at NOON in order for a property to be put on Tour, photos scheduled, open houses requested, and going active on the MLS the FOLLOWING week. If you are not sure, please include the property. For planning purposes, it’s much easier to cancel than add an additional listing, last minute. Properties that are designated as “Zillow” are required to be photographed for Zillow Showcase so it is very important to note this for Quang and Jefferson. Format of the email is: Agent name(s): Full Property Address: Occupancy Status: Key status: Staging Plan: Date for Photo Request: Tour: Active Date: Open Houses: Special info: Zillow Seller? If going Active & Staged, Portal form submitted?